IT's called "myopia"
It's the medial term for nearsightedness. And as a small business owner, it means you're too close to your passion, and the business that encompasses it, to see it for what it really is. That's a dangerous place as a business owner. Because from your perspective, the business is not only very personal, but also incredibly tactical. It's hours and payroll and logistics and all the other things you have to do to deliver your passion to your customers.
But your customers have a very different perspective. They stand opposite the counter and tell their family, friends and neighbors about their experience. It's something an owner can't relate to, because of myopia.
This is where Skylight can help.
Through our interview process, Skylight has the right set of questions to ask to unlock the key insight: What makes your business special?
From that key insight we begin to construct a brand strategy inclusive of key messaging that will guide our approach to creating your new and improved digital presence. And once we deliver your brand strategy, you are free to use it in the development of other channel communications as well.
