SKYLIGHT SERVICES
We know you run a small business. That's why you haven't hired an agency. Your nephew designed your first site, and it's working fine. Except it really isn't.
The world is a very digital place. Your business needs to be digital. The design of your site can make your business look fresh, relevant and successful, or....less than. We want your business to succeed. To thrive. To grow and expand.
Skylight approaches services in a project-based approach. We sit down and discuss your needs. We'll review the breadth and depth of your services, marketing collateral and web site content. From there we will mutually agree upon which services best meet your needs, at a price that is fair to all.
Brand Analysis & Recommendation
Skylight wants you to know your brand as well as you know your business. In order to get to those key insights, we have a multi-step process to arrive at our conclusion and recommendations.
- In-Person Interview
- Comprehensive Marketing Collateral Review
- Competition Baseline Review
- Prepare Analysis and Recommendation
- Present Findings
Skylight will conduct a brief but comprehensive interview with key decision makers in your business. Our interview process is well defined and expertly designed to draw out key insights for your business. The information from this step is critical to defining the look and feel of your brand and digital experience.
Skylight will then review all recent and relevant marketing materials to understand the current go-to-market approach and compare with the results of the interview process.
Skylight will also review other businesses in the same space to create a compare/contrast baseline. This effort helps frame your business within the context of others in the space.
The results of this process are then used to create the analysis and recommendations of your brand. This information is provided to you in a presentation format for you to own and reference in the future.
Digital Services
Our goal at Skylight is to make your digital presence reflective of you, your brand and your business. To deliver this requires four critical items:
- Brand Analysis & Recommendation
- Engaging Imagery
- On-Brand Copy
- Intuitive Site Experience
Skylight Digital Services takes the output of the brand analysis and incorporates those recommendations into a tangible digital experience, optimized across desktop, tablet and mobile.
Skylight will integrate imagery that evokes the look and feel of your brand. If you have existing images that you love, we will incorporate those. And if you need new images, we can source or shoot those as well.
Skylight can write copy for your digital experience, creating the consumer face of the brand. We do this using the brand analysis as our framework, while maintaining voice of your business. Because this is your business, not ours.
Skylight will complete the integration of all the efforts above using an existing web services supplier. This increases the speed to market of your site completion and creates options for maintenance and ownership portability.
If you have made it this far, we encourage you to take the next step. Click the button below to contact us. We'd love to meet you, learn more about your business and discover if there is a way we can help you improve.
